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Amber Book Cafe
Concept & Branding
Project Background
Amber Book Cafe - designed its logo and branding and created an event app. The cafe theme is inspired by the work and inventions of Nikola Tesla. It is commonplace for people who have an interest to exchange ideas about his technology.
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While working on designing the logo my focus was to combine a book and a coffee mug to create a logo, and added an electric circuit pattern to add the hint of technology in my design.
Role Visual Design & UX Design
Tools Adobe Illustrator, InDesign, Photoshop
Goal Create a new company branding and event app
Design Process
For the design process for this brand, I wanted to express the keywords that represent this brand like Nikola Tesla, technology, science lovers, coffee lovers and of course book lovers.
Having a background story helped me to create a mood board and initial sketches for the logo and corporate identity and branding.
Logo Process
The logo of Amber café stands and represents our technology and innovation around Silicon Valley. I wanted to keep the logo simple and minimalistic- a book and a coffee mug handle to represent the brand were my focus.
Final Logo
I used warm-toned colors inspired by the colors of coffee beans and most important color of Amber as the name of the cafe suggests.
Font used is Bayno and Brush Script
Branding & Corporate Identity
Conclusion
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