RSM
Website Redesign
Project Background
RSM is a nonprofit organization, promotes meditation practices. They have dedicated themselves to teaching meditation and mindfulness in online and in-person spiritual retreats since 1930.
Objective
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Redesign a website that gives a simplified look in terms of navigation & content.
Easy website navigation options.
Add more clarity and simplicity.
Change the color scheme of the website to add more elegance and look professional.
Adding social media links to the website.
Role UX/UI Design, UX Research
Tools. Sketch, Adobe Illustrator, Photoshop, Zeplin
Goals Redesign a website
Target Audience
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Individuals who are looking to stay healthy and stress-free lifestyle.
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Young adults or seniors would be able to learn a new practice within a video with the little time they have in their busy lifestyle.
Solution
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Redesign the website with an overall new look, and more simplified navigation with more focus on services provided by the client.
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Discover, Define, Design, and Deliver
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I followed HCD methods by first conducting user research. After synthesizing inspiring insights from surveys and interviews through user personas, The problem was defined and jumped right into the ideation phase. From sketches into fidelity prototypes, I gradually created the first version of the website. After conducting usability testings and will iterate more based on the feedback received.
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User Interviews
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In the early phase of this project, we conducted user interviews to get a better understanding of the methods that people use to improve their health and wellness. To guide the user towards meditation practices as a solution to maintain physical and mental health.
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Few questions that we asked:
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How much time does the 9-5 working class have for self-improvement or meditative time throughout the day?
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How much is the awareness about practicing meditation for healthy living?
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How many people prefer online sessions or prefer in-person sessions and why?
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What were their thoughts after attending the first session of meditation?
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These interviews provided a framework of understanding for the beginning stages of the design process for the system that would later be implemented as a cognitive-based tool therapy.
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4-6 individuals each
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One-on-one sessions
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User Questions were based on key areas such as;
Goals, Prioritization, Prior experience with mental health management
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User Personas
Based on the interviews/synthesis we set up user personas. We referred to them throughout the entire product development process.
User journey mapping
After user interviews, based on the data we have collected we moved into the mapping user journey. I mapped out the functional needs of the user before diving into the design.
Stages of the User Journey
After mapping out the user journey we created the stages of the user journey, starting from the discovery phase to the advanced level.
Prioritization Chart
The website feature prioritization is based on primarily two criteria.
The First criteria are regarding the differentiating feature for the user and the other requirement is the basic supported features.
Key features:
Intro & history
Videos of weekly sessions
Blog
Testimonies & feedback
Links to register
Site Map
Challenges with the old website
Mockups
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